Dealer 2.0 with David Greene
Web 2.0? Think Dealer 2.0
The phrase “Web 2.0” was originally coined to describe the evolving nature of the Internet as a communications medium. People initially explored Web pages filled with static sheets of information whereas Web 2.0 emphasized a fundamentally new dynamic of social interaction led by large social networking platforms. Today the Internet has become the undisputed destination of choice for people who want, on some level or another, to connect with other people. Click here to read more.
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On the Web with Joe Webb
The Kathy Bates Effect
Right before my 15th birthday, in the year 1990, I went and saw a movie at the local cinema. Until that date, I would have considered myself just a lover of movies. Most of my time growing up was spent either outside playing sports or inside watching movies, at home or in the theater. And then I took in a film (that I was probably too young to see, but was elusive and could sneak in anywhere) that forever changed how I feel about movies. Click here to read more.
Inside the Internet Department with Angela Martin
Women-Focused Advertising -- Where is It?
Women make 85% of the purchases in this country. Automobiles are included in that statistic. Women themselves purchase over 50% of the vehicles in the US and effect 85% of the purchases. I know I hear over and over again that men in our showroom need to check with their wives before they make a purchase. So I can attest that these are real stats in our business. Click here to read Angela's full blog post.
Internet Strategies with Steve Stauning
Finally, a Good Business Reason to Gobble Up Facebook Fans
I’ve been called everything from a pragmatic troublemaker to a technophobe with my past, more skeptical, posts and articles about Facebook’s alleged impact on the average automotive dealer’s business. While I usually recommended that dealers do indeed work their way into this medium, I’ve always placed social media at the end of a very long list of more important, proven Internet sales and marketing activities. Click here to read more.
Pound it With LB
8 Brands That Will Disappear and What We Can Learn From Them
24/7 Wall St. annually publishes a list of brands likely to disappear in the next year. This year there are 10 on the list -- some surprising, some not. As I look through this list I see a lot of lessons for car dealers. Below are eight I believe hold lessons for car dealers and what I think those lessons are. Click here to read the full blog post.
Online Solutions with Phil Sura
How Strong is your Management Team?
I just attended the Digital Dealer seminar held in Orlando. It was a great show with a number of first time attendees. I have noticed a definite transition from five years ago. The show attracted the very smart Internet...Click here to read more.