Don T. is a second generation import dealer who regularly sends me e-mail updates on success... »
While there has been much written about every business’s need to dive head first into social media... »
It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your... »
Many dealers using the Internet as a marketing resource are still heavily focused on e-mail leads... »
With a focus on the future, the recent 8th Digital Dealer Conference in Orlando offered automotive... »
Online video has been perhaps the hottest growth category in the advertising industry over the past... »
It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago.... »
LoJack Corporation, a developer of stolen vehicle recovery systems, said in a release that even... »
Toyota Motor Company had a visitor to the world headquarters this week, U.S. Transportation... »
If you’re like me, you’ve read so much about social media lately that your eyes are ready to gloss... »
It wasn’t very long ago that the social networking sites of today were being hailed as a virtually... »
Tips for managing your online reputation »
When shoppers visit your web site, are they greeted with an experience that is tailor-made to... »
As chat becomes another mainstream contact method used on dealership web sites, it will become... »
Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention... »
The manufacturers failed with the retail dealer invasion, but are they attempting to use... »
Since you are reading this, you likely read many industry magazines, read and/or contribute to a... »
The world has always been full of visionaries. Some are better than others at making predictions.... »
An individual is interested in a vehicle. They research the vehicle online endlessly. Site after... »
Each day, dealers are inundated with new ideas, products and technologies to help sell more cars.... »
Let’s talk about text, baby. Let’s talk about you and me. Let’s talk about all the good things and... »
Recently, I noticed a dealer’s request for help on one of the automotive social networking sites.... »
I have played golf four times each year for over 20 years. My score reflects the real lack of... »
There are no bigger buzzwords in the automotive industry than social networking, social media, or... »
Most dealers have a SEO strategy through their web company. I would argue that the SEO strategy is... »
