It’s noon and Ray Parker finally sits down at his computer to eat his lunch and finish his... »
I find that most disappointments in the monthly financial statement come from a lack of daily... »
As the tools needed to compete for Internet sales proliferate, it’s become more difficult for... »
You probably already know some of the basics of good web design, but do you know the reasons why... »
In today’s market, before a buyer ever steps into your store you can bet they’ve checked out your... »
For many years, a major DMS provider would sell their system on the claim that if they switched to... »
When shoppers visit your web site, are they greeted with an experience that is tailor-made to... »
The manufacturers failed with the retail dealer invasion, but are they attempting to use... »
Is your web site tailor-made for your target audience, or is it “just another dealer web site?”... »
The world has always been full of visionaries. Some are better than others at making predictions.... »
I have played golf four times each year for over 20 years. My score reflects the real lack of... »
Most dealers have a SEO strategy through their web company. I would argue that the SEO strategy is... »
Are you discouraged because of the recession, dealership closings, lack of consistent traffic and... »
When it comes to the success of your dealership in this day and age, it’s critical to have a sound... »
The latest Digital Dealer conference was great for a number of reasons. I reconnected with friends,... »
By now, most of you have seen the last of winter and are gearing up for a successful summer. But... »
Every successful person in the retail automotive game is competitive by nature. Most were... »
I will start with a confession. I didn’t open up a Facebook account until I started working on this... »
Dealer web sites place just behind manufacturer web sites as the most popular sites for automotive... »
It must have been exciting in the 1940s to purchase a television set. Imagine being the first... »
Much like you judge a diamond by its clarity, color, cut and carat, you can also use a list of four... »
Now, more than ever, it is important for your dealership to maintain the trust of your... »
During the ‘80s and ‘90s, I supported, consulted and worked with a number of dealerships across a... »
With the economy creating a slimmer list of potential buyers, it has become more and more important... »
When you think of people with vision, whom do you think of? Possibly politicians like Ronald Reagan... »
