Are you as amazed as I am that the year is almost over? The good news is you still have ample... »
About 10 years ago I wrote my first article in Dealer magazine on the concept of “spiral... »
You still have time to make the end of 2009 the best it can possibly be. Everything is lining up to... »
Of course you would probably expect an ad guy to sell the benefits of advertising in a difficult... »
I know that a number of factory folks read my advertising articles in Dealer magazine as I receive... »
There are millions of potential car buyers waiting pensively for a sign that this is the right time... »
There was a time when ‘throwing your advertising budget dollars against the wall’ might yield a... »
It’s been a long time since we’ve heard the expression ‘blue sky' in the sale of automobile... »
A recent research brief from the Center for Media Research (mediapost.com) confirms what I have... »
“I just don’t know what our message is anymore,” said a California dealer. “Every trick, every con,... »
A few weeks ago on a business trip some of the seatback televisions on the plane were not working.... »
As I sat down to write this article, an e-mail popped up in my inbox from a dealer friend who was a... »
Last month I had an opportunity to chat with a diverse group of dealers in a small workshop setting... »
“What should I be doing with my advertising?” “How much should I be spending on digital marketing?”... »
Before you say, “But we can't say free in automobile advertising!", let me share a few... »
Since advertising is just one facet of marketing, let me put my marketer hat on to share some ideas... »
Think $4.30 a gallon gas is hurting your business? How do you think $10 a gallon gas would affect... »
Want the best possible return-on-investment for every advertising dollar you spend? Make sure your... »
Don’t worry if your kids seem to be “all thumbs.” They’re just engaged in the next generation of... »
I’ve researched and written a number of articles on the importance and power of building brand... »
From advertising’s earliest days, it was always standard practice for the advertising agency to... »
Between 15 and 16 million new vehicles will be sold this year in the United States. Close to 50... »
This will be a challenging year for most in the automobile business. Those much wiser than I are... »
Your advertising has two important functions: Bring as many people through the door this weekend... »
Merry Christmas! And though I can’t offer you leaping lords, turtle doves or piping pipers, I do... »
